THE BECKHAM COMPANY
Strategy and leadership in health care

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Phone:  (843) 298-1131
Fax:  (941) 722-7797
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BeckhamCompany@verizon.net

"The real challenge in crafting strategy lies in detecting subtle discontinuities that may undermine a business in the future. And for that there is no technique, no program, just a sharp mind in touch with the situation."

Henry Mintzberg

We Bring a Record of Accomplishment to Strategy in Health Care

"It has always been remarkable to me the extent to which people can hold certain assumptions inviolate even in the face of compelling evidence to the contrary. Nowhere has my amazement been greater than when I've watched healthcare professionals confront the issue of quality. There is a common assertion, of course, that 'quality is a given,' that the quality of care provided by physicians and hospital is 'roughly equivalent.' Unfortunately, it is a ridiculous contention. The power of owning a 'high quality' position can be overwhelming. In Baltimore and in the surrounding area extending in a
100-mile radius, for instance, consumer preference for Johns Hopkins consistently runs above 50 percent. Similar patterns can be discerned for Massachusetts General and The Cleveland Clinic. In an area when most hospitals are hard put to define how they differ from their neighbors, no point of differentiation is likely to prove more powerful than quality."
                                                                                           J. Daniel Beckham

Dan Beckham is quoted by Tom Peters in his best selling book Thriving On Chaos:

Over the past 20 years, our clients have included some of the most successful and respected health care organizations in the country - institutions like Mayo Clinic and Cleveland Clinic. Many of the hospitals and health systems featured in Modern Healthcare's annual listing of "top hospitals" are strategic clients of The Beckham Company. Our clients implement the plans we help them create and use them to sustain success.

Dan Beckham

●  A past Chairman of the Board of the world's largest marketing professional organization, the American Marketing Association.
●  Received the Kotler Award for marketing excellence, an honor he shares with former Surgeon General C. Everett Koop.
●  And the Britt Award for marketing which was also awarded to Ray Kroc, founder of McDonalds.
●  Dan's articles have been selected on three occasions Best Article of the Year by Health Forum and the American College of Healthcare Executives.

Lise Petrich

●  Winner of marketing's distinguished Effie award given to recognize marketing effectiveness.
●  More than 100 strategic engagements completed.

We have facilitated substantial financial turnarounds, service expansions,
market share growth and restored trust

Here are more reasons to consider engaging The Beckham Company...

And Dan is widely quoted and published:

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